HP officially announced that it will merge the printer and the PC business

HP today announced it the PC Business Unit and the print business unit are combined to improve the financial condition of the hardware sector. Wo Meishi Josh Vyomesh Joshi, before the leadership of the printing business, will retire after the merger of the new department led by Todd Bradley (Todd Bradley).

HP said in a statement to merge these two departments of the company introduced to the market "(go-to-market) strategy, branding, supply chain and customer support have helped.

However, some analysts have begun to question this decision. For example, the investment research firm Sterne Agee analyst Shaw Wu said Shaw Wu, the department of Hewlett-Packard merger plan may not reduce costs or synergies.

Shaw Wu said: "While we believe that this has a certain cost synergies, but the strategic benefit is not obvious, because we believe that the revenue contribution of these two departments of the business model is different from the PC sector and the printing unit rates were 30% and 21% after the merger of these two departments, I believe that to reduce certain costs, especially administrative expenses and sales and marketing expenses, but the effect may be very limited, because customers who wish to purchase personal computers and printers there is still controversy in the more customers who purchased separately these two types of hardware products. in addition, PC and printer refresh cycle is not the same, the PC refresh cycle for 1-3 years. update cycle of the printer for 3-5 years or even longer. "

However, Hewlett-Packard CEO Meg Whitman Meg Whitman, has a different view, she claimed that the move to the market strategy on the implementation of great help.

Whitman said: "We will provide customers the best innovation and operational efficiency, which will provide customers, partners and shareholders to provide a win-win solution."