Media
reports, Microsoft's Windows business chief Steve Sinofsky Steven
Sinofsky to show this week, Windows 8 consumers to preview, which will
become an important moment in his career, if Windows 8 big Sinofsky is likely to succeed Steve Ballmer (Steve Ballmer), as Microsoft CEO.
The following is the article the main content:
Steve Sinofsky in charge of Microsoft's flagship Windows department is a severe and creative director of engineering. For him, February 29 will be the moment of a performance. That
day, Sinofsky will be hosted in Barcelona, Spain, convened a public
beta of Windows 8 operating system, which is a version of Microsoft's
basic products to more than ten years of the most important. For
touch computing and optimization of low-power processor, Windows can
run on tablet PCs, desktops and laptops, and even the future can be run
on the phone.
Windows
8 to be successful, it can become a continuation of one of the most
successful products in the commercial history of Microsoft's declining
prestige to get some recovery. It can also promote Sinofsky after the resignation of current CEO Steve Ballmer, Microsoft's highest leaders. Sinofsky
both Microsoft CEO must have "the technology style and gorgeous and
performance in order to", said Frank, executive director of the Seattle
venture capital firm Ignition Al Tal (Frank Artale), founded by some
former Microsoft employees.
Supporters
argue that Sinofsky can make sometimes confusing Microsoft software
development restructuring order, he can cut management layers, inside
Microsoft called "Sinofsky" of the introduction of new products. The
critics argue that he lacks the charisma of this position must, and
questioned whether he has Bill Gates as the technical skills, or Ballmer
as a keen analytical ability and strong personality.
However, most people think, the strong performance of Windows 8 could enable him to become Microsoft CEO successor. Currently, Microsoft refused to allow Sinofsky came forward to interview.
Maximum stage show
Mobile World Congress held in Barcelona will be the 46-year-old Sinofsky's biggest stage. Outside the field of science and technology, Sinofsky did not have much visibility.
Sinofsky was born in New York, but grew up in Florida, his father opened a sporting goods store in Florida. After graduating from school in 1989, Sinofsky joined Microsoft as a software design engineer. He quickly attracted the concern of Microsoft CEO Bill Gates and Bill Gates's technical assistant.
It
is in this post, Sinofsky in early 1994 to visit his alma mater,
Cornell University, wrote a letter to Gates, described the enthusiasm of
students and teachers are on the e-mail, and said that the Internet
will be like the telephone service changed get everywhere. Gates
said, it is Sinofsky and Xbox unsung heroes of J. Allard (J. Allard,)
to help him see the full potential of the Internet revolution.
Gates
office after the exercise period of time, Sinofsky was appointed to the
Office team, this business with Windows competing to become Microsoft's
most profitable products. 1998,
Sinofsky was promoted to vice president, after the successful
development of Office 2003 and Office 2007, he established the
reputation of the producer (shipper), which is an honorific title of the
inside Microsoft, has been completed products into the market recognition of the value.
In 2006, Sinofsky Go to the Windows division, and in 2009 became responsible for this sector.
Despite
living in senior positions, but the colleagues of the Windows division,
said Sinofsky will still take some time to respond personally to
e-mail, and usually chat with my colleagues in the corridor, even though
he is not people are willing corridor the side to see the man. Colleagues
say, meet with Sinofsky will be very difficult, but he will not
promises, like Gates, is also not the same as Ballmer screaming.
Sinofsky
in a blog, a detailed account of the management philosophy, and even
substitute a management class at Harvard Business School. Some
of his most excellent blog articles included one called "the same
strategy: organization, planning and decision-making" (One, group
Strategy: Organization, Planning, and Decision Making) works, this work
in 2010 by Wiley The publisher and the author is Sinofsky and Harvard University, a scholar.
Sinofsky is no longer involved in day to day coding. In
2005, he wrote: "my coding is very good, but my coding is not fast
enough, amounting to less than the best programming." But he has the
ability to manage outstanding programmers. A Windows division, Microsoft employee said: "These technicians are aware they can not fool him."
Casino
Hargreaves Windows division, based on the end of 2006, which is much
criticized Windows Vista available to PC manufacturers, and to prepare
for full release in 2007 shortly after. His first job is to develop the next version of Windows release cycle. Three years later, Microsoft introduced the Windows 7 operating system has now sold 525 million copies.
Sinofsky of
Sinofsky
Windows division from his own manager level to the lowest level
employees from the previous seven reduced to three to four layers of the
reasons explained in the blog. This
streamlining of policies and stringent program has become a symbol of
his Microsoft, also inside Microsoft has made waves because of this
policy will reduce the number of post of general manager, people have to
focus on its core software, including the development, testing and implementation of specific projects.
But there are also some people have expressed different opinions on the results of this policy. Windows,
a former department executives, said: "Obviously, this approach has
leveled the organizational level, will certainly reduce some powers."
Frank
Al Tal in the 1990s is responsible for the Windows division, project
management, the Office department responsible for this work is the
Sinofsky. Al
Tal: "Steve is really a product talent all his life and breathing
related to the product, he has a product, the product will reflect his
personality and style."
Opposite with Ballmer
Whether it is from the appearance, or from temper, Sinofsky and Microsoft CEO Steve Ballmer is simply the opposite.
Sinofsky is thin and tall, height 5 feet 8 inches, and often dressed in sport shirts and V-pullover, bald. In this year's International Consumer Electronics Show in Las Vegas, he always avoided the media spotlight. In contrast, a burly another excitable Ballmer has repeatedly appeared in the media conference.
The
Sinofsky love American history, so after dinner time is always alone in
the In-n-Out Burger, away from the bustle of Las Vegas and the show. He
used to like fitness and jogging, and now like yoga workout, he lives
in an apartment in downtown Seattle, unlike other Microsoft executives,
like to live in the outskirts of the villa not far from Microsoft
headquarters,.
Regulatory agencies, the documents show, Sinofsky held by some Microsoft shares valued at approximately $ 35 million.
Although not a born entertainer, but the Sinofsky enjoy this process to show their products. In
September last year, he confidently show Windows 8 first test version
shows that he has to attract developers of intimacy, even with
"Microsoft updated every 15 years or so the task manager" such a joke to
win outside of knowing smile.
But not everyone appreciates type. Ryan
attended last year, the Windows 8 activities Loudermilk (Ryan
Lowdermilk): "In my opinion, people do not pay attention to his
performance, he is the kind of super smart, but slightly stiff.
Developers to respect those who can launch of the product. This is one of the most like him. "
In one-on-one time, he was always serious. Many reporters have had that experience before asking pointed questions of his cold eyes and plausible answer.
The next CEO of?
13
years, as Microsoft CEO Steve Ballmer to lead Microsoft to achieve
substantial growth in sales and profits, but since the day of the CEO,
Steve Ballmer under criticism from the outside world. Microsoft
shares last week to reach a new high of the past four years, but
overall, Microsoft shares were still at the level a decade ago,
Microsoft's market capitalization is only equivalent to half of Apple's.
For
Ballmer's criticism reached its peak in May last year, when the
outspoken hedge fund manager David Eindhoven, David Einhorn, said that
Microsoft should have a bright future, but Ballmer to step down and the
Granting of opportunity "to achieve. Eindhoven do not want to comment on Sinofsky.
The success of Windows 8 help to quell criticism from the outside world, will bring great success to Sinofsky. But not everyone is that the Sinofsky suitable for the Microsoft CEO.
In
addition, a former Microsoft executive, said: "Bill Gates have I
encountered the most critical thinking to play a slide, you can give
him, he will ask why you then slide three years ago Steve Ballmer is the mathematical abilities of the strongest people I know. Steve Sinofsky does not possess these qualities. "
But unless Microsoft to the outside world to find the next CEO of otherwise Sinofsky is the most suitable candidate. Some people think that Microsoft should openly admit it, and to more clearly disclose their succession planning.
Microsoft
is a large institutional shareholders, said: "Sinofsky is a performer,
he can complete the task. Microsoft should be more transparent, in the
depth to eliminate the mystery of the inner core management."
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