Customers network is how to successfully achieve the transformation of platform

B2C shopping sites have the platform at the same time, the pace of buy network platform to carry out quietly. United States Groupon through the establishment of "Groupon Stores ", to help local businesses create a merchants page. Domestic handle network also began a similar attempt, as long as the merchant through the quality assessment, without waiting in line to buy network arrangements can be flexible and independent in the corresponding page of the buy Network released the buy information.
    From the user to accept a degree, buy network there is a large space for development. The latest CNNIC survey data show that online shoppers buy services users was 6%, but has been used to buy the service users, 80% will continue to buy services. Users has been used buy, buy to give users more feelings "discount can buy high-quality low-cost goods, indicating that buy this service model has reached the consumer recognition, it still has development potential.
    Buy network mode, the platform is the path of its development and growth. Buy site is a marketing platform, and its important purpose to fight for more businesses to display or merchant sends the group. Buy network development, the day a corporation or Mission mode is increasingly unable to meet the needs of merchants. At the same time, the various vertical categories buy also developed a single buy site more and more difficult to meet the needs of different users for goods. Development of more advantage Merchant "on line" to become the future focus of the Customers network, while the platform is a better way to achieve.
    From the online shopping market development, buy the platform fit the direction of market development. The online shopping market, the consumption of physical goods network shopping rapid development, has become the most important consumer type of online shopping, and the Consumer Experience online shopping development at an early stage. Buy the platform to give the traditional service more display space and bring more traditional service restaurant, fitness, leisure and recreation clubs, consumer driven up, and active use of the network platform for marketing, to meet local consumer demand, to make up for the online shopping market lack of space on the service type products.
    Buy the network to be successful platform development, in addition to a certain user base, the quality of the marketing team and a good performance reputation, you also need to strengthen the following aspects.
    First of all, the perfect merchant resource audit and user monitoring mechanism, the platform makes the buy Network Business resources of their own development, but also followed closely the need for the merchant platform audit, more merchants on the platform, its audit and track the greater the cost. Buy platform closer supervision to the businesses, merchants in long-term marketing buy platform page to deceive consumers, the cost will increase. Therefore, buy the network you want the user's evaluation into the merchant long-term assessment of survival of the fittest business resources.
    Second, the background data analysis to push the precision marketing solutions. Hundreds of buy site has the potential of the platform, but the merchant is selected, or choose which platform "settled," In addition to the user base, but also buy the platform provides marketing programs, and buy Network background the user analysis, user needs and merchant services to help businesses to achieve low-cost marketing methods. Buy platform integration of user data analysis is the focus of follow-up services, who can provide more precise marketing programs to merchants convinced, who in order to attract merchants to join.
    Third, measures to enhance user protection. Buy platform provides more display space to tenants, and more merchants into autonomous groups also increase the probability of consumer disputes. For the consumer, the authenticity of the identification and protection of business information on the platform is to rely on buy site audit and recovery. Therefore, the establishment of a more enhanced user protection measures, essential to buy the long-term development of the platform.