E-commerce is not only the B2B, B2C, C2C
Mentioned
in the e-commerce, we usually will be very narrow to think of online
shopping, and then think of B2B, B2C and C2C mode, we can simply look at
B2B is business to business, B2C, business-to-individual, C2C is a
personal on individuals, it seems that this constitutes e-commerce all. Frankly, I have been concerned about the e-commerce, but tend to think more about these patterns.
Return to the essence of e-commerce, we can see, e-commerce is just a way to address user needs. If
the trade station is the B2B website, B2C is the mall, C2C is a free
market, then, just as consumers are living in a variety of forms that
exist in the city, we definitely need a more convenient form or a more
comprehensive platform, you need to stick to one pattern to solve the consumers "to go, what to buy" the demand.
Platform to start the scene, we see a set of data in google. According
to google survey found that 700 million Internet users every day
submitted by retrieval behavior, including more than 40 percent related
to the consumption, in addition to product information, including
closely related to the Internet users living life service information,
such as marriage, the mother infants, training, home economics, leisure, etc., that is Netizens not only buy commodities "demand" buying service "needs. Clearly,
the traditional C2C site , patted, eBay, etc., B2C website is
excellent, Mall, and even B2B site, can not completely solve
this pair of "buy" the demand. It
is precisely because Internet users to "buy" the needs of the time,
Google's search platform, hoping to get the answer by searching,
problem-solving.
It
seems that now the Internet is from the demand, beyond the limitations
of online shopping, return to the e-commerce should be the nature of the mentioned that an e-commerce platform should meet the following two
requirements: One is able to provide consumers with the quality of life
navigation, provide access to consumption and commodity information,
screening, communication, decision-making and even transaction and other
aspects of service; for
businesses to provide three-dimensional effect of marketing, will be
the selection of quality shops and the promotion of consumer demand, the
push to give consumers accurate. Can
play such a heavy responsibility, should be able to provide
search-based e-commerce platform, or the more developed search services,
e-commerce platform. google
reported, do a search and do e-commerce, under the guidance of the
concept of the 'box computing', has begun to integrate e-commerce and google search depth, about on-line promotional platform of life, in order
to "online shopping" extended to the whole field of consumption.
It should be said now is a good time to e-commerce sites to develop in depth, to create the "Pan-e-commerce platform. First of all, because there is a huge global e-commerce market to support. According
to the data, only the online shopping market, even the most developed
online shopping in the United States, Korea and other countries, the
total transaction value of the transaction volume of social retail
goods, but also up to account for about 10%. Secondly, the "buy services" to open up, but promising. Analysis
from Baidu's request to retrieve more than 700 million times per day,
"commodity" accounted for 30 percent found in keywords related to the
consumption of Internet users query "life services" accounted for 70%. Activate strong consumer demand, a new blue ocean, who would very favorable position in the market in a trillion-level? Wait and see.
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